Last Updated: April 17, 2025
Welcome to PREPARED CHOICE (“we,” “our,” or “us”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.preparedchoice.com (the “Site”).
This website is operated by a controller based in Switzerland but is hosted on servers located in the United States and is primarily directed at users in the United States.
Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site. By accessing or using our Site, you signify that you acknowledge, accept, and agree to be bound by all the terms of this Privacy Policy.
We collect limited information about you as follows:
Personally identifiable information that you voluntarily provide to us when subscribing to our newsletter, submitting inquiries, or otherwise communicating with us. The only personal information we collect is:
Information our servers automatically collect when you access the Site, such as:
If you use our Site via a mobile device, we may collect:
Personal and other information you may provide when responding to optional surveys.
We do not collect payment information, detailed demographic information, or establish user accounts that would require passwords or extensive personal details.
We use the name and email address we collect for specific, limited purposes:
We do not create user accounts, process payments, store financial information, or conduct transactions on our website. All purchases are conducted through third-party affiliate partners after you leave our website.
We aim to minimize the sharing of your personal information (name and email address) and may share this information only in certain limited situations:
If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation. We will attempt to notify you about legal demands for your personal data when appropriate in our judgment, unless prohibited by law or court order or when the request is an emergency.
We may share your name and email address with third parties that perform services for us or on our behalf, including email delivery and hosting services.
This Site contains affiliate links, which means we may receive a commission if you click on a link and purchase something that we have recommended. We only recommend products we believe in and use ourselves. While we are compensated for these recommendations, this does not influence our product suggestions. We disclose affiliate relationships for all such links presented on the Site.
With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes.
If you leave comments on our website or participate in any interactive features we may offer, your name and any information you voluntarily share may be visible to other users.
We may share or transfer your name and email address in connection with, or during negotiations of, any merger, sale of website assets, financing, or acquisition of all or a portion of our website to another company.
We may use third-party advertising companies to serve ads when you visit the Site. These companies may use information about your visits to the Site and other websites to provide personalized advertisements, but we do not share your name or email address with these advertisers unless you have explicitly consented to such sharing.
We may use cookies, web beacons, tracking pixels, and other tracking technologies to help customize the Site and improve your experience. These technologies collect information about how you use the Site, which browser you use, your internet connection, your IP address, and pages you viewed.
Most browsers include preferences that allow users to control how the browser handles cookies, including accepting or rejecting cookies, and removing them entirely. If you choose to reject cookies, you may not be able to use certain features of the Site that depend on cookies.
We may partner with selected third-party vendors, such as Google Analytics, to allow tracking technologies and remarketing services on the Site. These third parties may use cookies, web beacons, and other technologies to collect information about your use of the Site and other websites, which allows us to analyze and track data, determine the popularity of certain content, and better understand online activity.
You can opt-out of Google Analytics tracking by visiting the Google Analytics Opt-out page (currently available at: https://tools.google.com/dlpage/gaoptout/) and installing the add-on for your browser.
The Site may contain links to third-party websites and applications of interest that are not affiliated with us. Once you have used these links to leave the Site, we have no control over, do not review, and cannot be responsible for these third-party websites’ privacy practices or content. We are not responsible for the information collection, use, disclosure, or security policies or practices of any third party.
We use reasonable administrative, technical, and physical security measures to help protect the limited personal information we collect (name and email address). While we have taken reasonable steps to secure this information, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.
Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are under 13, please do not provide any information on this Site. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at (see below).
You may opt-out of future email communications by following the unsubscribe links in our emails or by contacting us at (see below).
You may request access to the personal information (name and email address) we have about you by contacting us at (see below).
You may request correction of your personal information by contacting us at (see below).
You may request deletion of your personal information by contacting us at (see below).
If you are a California resident, you have the right under the California Consumer Privacy Act (CCPA) to:
Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.
This website is operated by a controller based in Switzerland, but is hosted on servers located in the United States and is primarily directed at users in the United States. If you are visiting the Site from anywhere in the world, please note that your information (name and email address) will be transferred to, stored, and processed in the United States where our hosting servers are located.
By using this website, you consent to the transfer of your data to the United States, which may have different data protection rules than those of your country. We implement appropriate safeguards to protect your personal information when it is transferred internationally.
For users in the European Union (EU), we comply with the General Data Protection Regulation (GDPR) principles regarding data collection and processing. For users in the United States, we aim to comply with applicable U.S. privacy laws including the California Consumer Privacy Act (CCPA) where relevant.
As a data subject, depending on your location, you may have the right to:
If you wish to exercise any of these rights, please contact us using the information in the “Contact Us” section. We will respond to your request within 30 days.
We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. For significant changes, we may also place a notice on our Site. You are encouraged to periodically review this Privacy Policy to stay informed of updates.
You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted. If you do not agree with the updated Privacy Policy, you should discontinue using our Site.
If you have questions or comments about this Privacy Policy, please contact us at:
PREPARED CHOICE Email: legal@preparedchoice.com
We provide this email contact method as the primary means to reach us regarding privacy matters.
